Pay Per Click or Cost Per Click Campaigns
Dsbworldwide provides search engine optimization and online marketing services for your business. The Pay-per-click (PPC) Internet advertising model is the fastest growing way of promoting your website on the internet.
When someone does a search on a site such as Google, Bing or Yahoo, your advertisement is shown for particular keywords. So, you connect with potential customers at the precise moment when they're looking for your product or service.
A Pay Per Click [PPC ] campaign allows you to direct traffic to your website and because you choose the placement of the advertisement you can determine the demographic group most likely to click through to your website.
Because you choose the keywords, you only attract relevant visitors to your site. Also, an important advantage is that you only pay for actual click throughs to your site. In other words, you only pay if someone clicks on a link or banner and lands on your site. If someone only sees your link, but does not click through, this is called an impression. You do not pay for impressions.
The most common places to advertise are Google, Yahoo and Bing. Combined, they include the vast majority of searches done on the web.